Mandu
— Brand strategy
— Brand identity
— Design system
— Editorial
— Motion graphics
— Brand strategy
— Brand identity
— Design system
— Editorial
— Motion graphics
The project consisted of developing the new identity of the Mandu, which seeks to rescue what women are and be able to express this to the world through the way they dress and express themselves. Just like the principal idea of the brand, our studio sought to create an identity that combined with this universe of new and old discoveries, created the new brand and all the visual graphic support.
On the one hand, everything concerns a deep and comprehensive look, but on the other hand, we deal with organic, artisanal, & imprecise elements. This brand is a look at a less egalitarian and industrialized world. It emphasizes the valorization of the inner self and the rescue of its nature through a new proposal in its visual, historical, & graphic language.
With this challenge in hand, for the new visual identity, we customized the main typography, making the brand more modern and deeper. In this way, we were able to capture the essence with a unique typographic logo and a brand universe completely aligned with the company's voice.
